Risk Is Not Just Something Bad Waiting to Happen
Begin with the objective, the uncertainty around it and what management can prepare.
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Practical ways to make assumptions, uncertainty and decision points visible before conditions change.

Begin with the objective, the uncertainty around it and what management can prepare.
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Strategy cannot remove uncertainty. It can make assumptions and decision limits visible.
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A credible plan prepares decisions for the conditions that may move the result in either direction.
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